That campaign struck disaster with the spectacular capsize in the Prada Cup challenger series that eventually saw them become the first of the three overseas teams eliminated. The New York Yacht Club said the latest development meant they had taken an initial, but significant, step towards establishing a sustainable franchise that could both win the 37th America’s Cup and provide a road map for the club’s future involvement and for how international sport’s oldest competition should evolve. “Our challenge for the 37th America’s Cup will incorporate the experience gained during the previous edition with American Magic into the foundation of an enduring syndicate,” New York’s commodore Christopher J Culver said.
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AC36 coverage pulled an international audience of almost a billion viewers © America s Cup Media
With an audience of almost a billion viewers, the 36th America’s Cup presented by Prada achieved its clear broadcast and viewership objectives to be the most watched America’s Cup ever with the dedicated viewership audience 3.2 times the size of the audience of the 35th America’s Cup in Bermuda in 2017.
An in-depth broadcast and media analysis undertaken by Nielsen revealed the AC36 events (ACWS Auckland, Prada Cup & America’s Cup Match) between November 2020- March 2021 reached a total global TV and live streaming audience of 941 million people globally.