Cookie walls, user consent and the future of monetisation in the media
The future of monetisation for publishing has been turned upside down for several years. The context is likely to be further disturbed following the programmed extinction of third-party cookies, the challenges to first-party data real value, and recommendations on the consent of cookies collection issued by Data Protection Authorities.
| March 8, 2021
The future of monetisation for publishing has been turned upside down for several years. The advertising-based revenue model is undermined for several reasons, such as ad budgets moving to GAFAM, disintermediation and loss of margin, adblocking and the programmed extinction of third-party cookies, or the challenges to first-party data real value.
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As the so-called “global security law” opened Pandora’s box in France regarding privacy protection, the national parliament’s upper house debated last week whether the data of too many people are stored in the country’s databases for identification, administrative or surveillance purposes. EURACTIV France reports.
Deputies in the French Senate probed the matter on 10 February, at a time when the security context appears to be gradually taking precedence over health matters.
According to a parliamentary report, 106 databases were made available to administrative and police/gendarmerie services in 2018, compared to the 58 in 2009.
While the multiplication of files often is justified by the need to compartmentalise them, Bastien Le Querrec of La Quadrature du Net warns that “the fact that there are many files does not mean they are small”.