Cookie walls, user consent and the future of monetisation in the media
The future of monetisation for publishing has been turned upside down for several years. The context is likely to be further disturbed following the programmed extinction of third-party cookies, the challenges to first-party data real value, and recommendations on the consent of cookies collection issued by Data Protection Authorities.
| March 8, 2021
The future of monetisation for publishing has been turned upside down for several years. The advertising-based revenue model is undermined for several reasons, such as ad budgets moving to GAFAM, disintermediation and loss of margin, adblocking and the programmed extinction of third-party cookies, or the challenges to first-party data real value.