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Farmers at Smarter by Nature are tending to their community and their crops to cultivate their business. By maintaining a social media presence, the couple has been able to increase their profit during a global economic and health crisis.
Angelique Taylor and David “Kip” Ritchey, had plans to distribute microgreens from their regenerative, small-scale farm in Quincy, Fl, to restaurants in the Tallahassee area in late February. But, once the pandemic hit, restaurants closed down, and they weren’t able to get a consistent supply of quality seeds to grow more reliable, long-term crops.
At the same time, fewer people were visiting the farmers’ market where Taylor and Ritchey sold produce every weekend. Overall, they say they lost 20% of their sales.