Campaign Review: A perfect 10 for summer lamb, but Officeworks gets a 1/10
In the first Campaign Review for 2021, Campaign Edge s Dee Madigan and Clemenger BBDO Melbourne s Jacqueline Witts give their views on Meat and Livestock Australia breaking down borders for the love of lamb, Officeworks heading back to school on stereotypes, and Subway refreshing Eat Fresh .
January 22, 2021 9:22
Dee Madigan, executive creative director at Campaign Edge, says:
“This is not my favourite lamb ad. However, the fact that we look forward to the MLA ads every year is a testament to a history of great work.
The production values are superb as is the casting, and there are some very funny state jokes. I would have liked to seen more of the state jokes (can’t believe there were no Victorians in black turtlenecks). The random Instagram couple and the Queensland dick joke feels a bit out of place amongst some genuinely funny moments. But the end gag is a cracker.