Campaign Review: A perfect 10 for summer lamb, but Officeworks gets a 1/10
In the first Campaign Review for 2021, Campaign Edge's Dee Madigan and Clemenger BBDO Melbourne's Jacqueline Witts give their views on Meat and Livestock Australia breaking down borders for the love of lamb, Officeworks heading back to school on stereotypes, and Subway refreshing 'Eat Fresh'.
January 22, 2021 9:22
Dee Madigan, executive creative director at Campaign Edge, says:
“This is not my favourite lamb ad. However, the fact that we look forward to the MLA ads every year is a testament to a history of great work.
The production values are superb as is the casting, and there are some very funny state jokes. I would have liked to seen more of the state jokes (can’t believe there were no Victorians in black turtlenecks). The random Instagram couple and the Queensland dick joke feels a bit out of place amongst some genuinely funny moments. But the end gag is a cracker.