Red Havas Brisbane announces client wins
February 4, 2021 10:34
Red Havas Brisbane has announced several new client wins, including the Gold Coast Film Festival.
The announcement:
Red Havas Brisbane has started the year on a high, announcing a series of significant client wins across its Technology, Healthcare, Consumer and Lifestyle offer.
Led by Red Havas Brisbane Executive Director Yasmine Gray, the team has been appointed to deliver national ongoing PR and social campaigns for a number of exciting established and emerging brands in Australia.
Gold Coast Film Festival has appointed Red Havas Brisbane to develop a creative campaign to raise awareness and drive box office sales for their annual event, as it makes a comeback after its cancellation in 2020 – a first in 18 years. The festival is a celebration of Aussie films and filmmaking, promoting Australia as a prime shooting location for international movies.
Queensland wineries debut Vine and Shine Trail to boost regional engagement
Vine and Shine Trail immersive website, campaign and supporting influencer and events program of work all about lifting awareness of Queensland s wine regions
Raising local and international awareness of Queensland’s wine industry is the name of the game for the new ‘Vine and Shine Trail’ and campaign launching this month after three years in the making.
The Queensland Wine Industry Association (QWIA) in partnership with Wine Australia and Tourism and Events Queensland has officially launched their first official wine tourism experience, encouraging local and international visitors to travel along the ‘Vine and Shine Trail’ and engage with 170 winemakers stretching from the state’s Granite Belt to Greater Brisbane, Scenic Rim, Burnett, Sunshine Coast, Bundaberg and Darling Downs / Western Queensland.
December 15, 2020 3:12
The Queensland Wine Industry Association (QWIA) has partnered with Wine Australia and Tourism and Events Queensland for a new tourism campaign, the ‘Vine and Shine Trail’.
The first official tourism experience from QWIA was developed with Red Havas, H Commerce and Havas Blvd to encourage both local and international visitors to visit the state’s six key wine regions.
The ‘Vine and Shine Trail’ connects more than 70 wineries and cellar doors across the Queensland, with Red Havas, H Commerce and Havas Blvd delivering the campaign which includes PR, social activation, an interactive website and an immersive map experience.
The campaign was funded by the Australian Government’s Export and Regional Wine Support Package, with additional support from the Queensland Government.
Queensland gets its first ever wine trail – Travel Weekly travelweekly.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from travelweekly.com.au Daily Mail and Mail on Sunday newspapers.