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An expansive, expensive makeover. At least, that was the dream of a cadre of local business leaders. To them, outsiders thought of Peoria not as a modern, energized city but as a weathered, stagnating backwater. To them, “Will it play in Peoria?” carried a brutal answer: not anymore, as time was passing Peoria by. “The old image of Peoria as a provincial river town must be laid to rest once and for all,” the group roared at the kickoff of a nationwide promotional campaign. A 16-page, full-color tabloid – a pricey and ambitious effort for the time – would be first shared with readers of the Journal Star, then shotgunned across the country to mayors, entrepreneurs and public officials, including every decision maker in Washington, D.C., all the way up to the Oval Office. All told, a remarkable 375,000 copies would be distributed, some across the globe, others to out-of-town family and friends of local citizens who paid 25 cents per copy to help subsidize civic boost

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