Ariel chooses transgender doctor as protagonist in new ad
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The ad by BBDO India shows the struggle of Kerala s first transgender doctor VS Priya.
Ariel s previous Share the Load campaign spoke about the need for gender equality within Indian households. Going a step further, the leading detergent brand from the house of Procter & Gamble (P&G) has now come out in support of the LGBTQ community. Its latest film is driven by the cause of inclusivity and equality for all.
Ariel, through its latest campaign #MakeItPossible, tells the story of VS Priya, Keralaâs first transgender doctor. The ad acknowledges Dr. Priya s journey, and speaks about the hardships and insecurities she faced, growing up as a man in a womanâs body. She finally embraces her true self after 30-odd years.
linkedin The organisers of Adfest have announced the winners of the 2020 edition of the Lotus Awards. The awards were scheduled to take place in Thailand last year but were postponed because of the outbreak of Covid-19. The agency bagged two Gold and Silver each for HDFC Bank s #StopMithani . It also won a Silver for Spotify s Beat of a Billion and a Bronze for the brand s There s a playlist for that . Taproot Dentsu was the other Gold winner. The agency s Free Initiatives campaign for Free Press Journal bagged Gold. Dentsu Webchutney bagged a total of three awards, all for Code Name: Uri for Uri - The Surgical Strike. One of these was Silver while the other were Bronze wins.