Samarpita BanerjeeApr 22, 2021, 10:00 IST
Children across all ages and a segment of adult audience have also taken to coloring to engage themselves as they are s.
The time following the
stationary industry, since educational institutes and offices have remained closed.
Tanveer Khan, Director, Marketing at
BIC Cello India tells us how the brand has been making smart portfolio choices and focusing on expanding its presence online to ensure its products can reach it consumers, at home.Last year, when Prime Minister Narendra Modi first announced the lockdown, none of us would have thought that we would still be dealing with the pandemic, more than a year later. The last one year has been challenging for businesses across segments and the stationery segment is no different.