PHOTO:
PaulPaladin
Now that we know Digital Experience Platforms (DXPs) were not immune to challenges of usability, scalability and uptime last March, the question is how to prepare for the next big spike.
And the spikes are already here, one year later. Just ask any state around the U.S. that manage COVID-19 vaccine appointments.
Being ready for a digital onslaught requires a combination of the right flavor of cloud computing technology, the right people and a solid digital emergency plan, according to Irina Guseva, principal analyst at Gartner who first reported the usability, scalability and uptime problems in her Magic Quadrant for Digital Experience Platforms report released in January. Customers of a majority of Digital Experience Platform providers reported those problems to Guseva in the March 2020 time frame. The âfailureâ many experienced in March forced these practitioners to get their house in order, she added.