This is how Munro Footwear Group evolves Diana Ferrari
By Imogen Bailey | 4 May 2021
Munro Footwear Group has launched its For Every Generation campaign for its Diana Ferrari brand.
Acknowledging its almost 50-year heritage in the Australian footwear space, the campaign explores the idea that a pair of Diana Ferrari shoes suits any stage of a woman s life.
Munro Footwear Group GM of marketing Paul Baddeley said that the concept of Diana Ferrari staying with women throughout their lives is how the business evolves the brand. The idea of Diana Ferrari being for all women regardless of life stage is core to how we continue to develop the brand.