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TV ad volumes saw 17 per cent growth in August: Barc data

TV ad volumes saw 17 per cent growth in August: Barc data
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Aaditya pathakAudience research council barc indiaBroadcast audience research councilBarc indiaஆதித்யா பதக்ஒளிபரப்பு பார்வையாளர்கள் ஆராய்ச்சி சபைபார்க் இந்தியா

Tele-wise Marathi to demystify Marathi Television Landscape

Indiantelevision.com is organising a virtual summit, ‘Tele-wise Marathi: The Power of Television’ on Friday, 20 August. The initiative will bring together Marathi channel, production, and brand advertising executives to discuss how television continues to be the best medium for home entertainment as well as for advertising.

Puneet avasthiAaditya pathakMarathi televisionPower of television onTelevision landscape in maharashtraMedia corporationAsia insights divisionTele wise marathiAnimation xpressTele wise marathiTelevision landscapeBarc indiaSouth asia insights divisionConsumer profileMedia planningEdelweiss asset management

Television advertising volumes in January-April touch all-time high

Advertising volumes for the fast moving consumer industry grew 166% and 42% compared to 2020 and 2019 respectively in April 2021, BARC said.

Business newsBreaking news eventsLatest news updatesEconomic timesEconomic times news appDaily market updatesLive businessBarc indiaBroadcast audience research councilவணிக செய்திஉடைத்தல் செய்தி நிகழ்வுகள்சமீபத்தியது செய்தி புதுப்பிப்புகள்பொருளாதார முறைபொருளாதார முறை செய்தி செயலிதினசரி சந்தை புதுப்பிப்புகள்வாழ வணிக

TV advertising shows record growth in Jan-Mar 2021: BARC

News genre showed the highest growth in ad volume, followed by GEC and movies. 23 Apr, 2021 - 06:07 PM IST | By indiantelevision.com Team NEW DELHI: The overall growth in television ad volumes during the first two months of the year has further consolidated in March, said Broadcast Audience Research Council (BARC) on Friday. According to the television monitoring agency, 456 million seconds of ad volumes was recorded during the January to March period, the highest since 2018. The latest data offers a glimmer of hope to the television industry which has been struggling to get back on its feet amid the second wave of Covid2019.

Audience research councilBroadcast audience research councilRepublic dayBarc indiaAd volumesRepublic dayபார்வையாளர்கள் ஆராய்ச்சி சபைஒளிபரப்பு பார்வையாளர்கள் ஆராய்ச்சி சபைகுடியரசு நாள்பார்க் இந்தியா

210 million Indian homes now have a TV; women owners surge by 7%: BARC | India News

NEW DELHI: A new study conducted by the Broadcast Audience Research Council (BARC) India which was released on Thursday said ownership of TV sets in rural India overtook growth in urban pockets, with rural TV penetration growing at 9% in comparison to a 4% growth in the urban parts. BARC India’s ‘TV Universe Estimates 2020’ (TV UEs), says 210 million Indian households now own a TV set, which accounts for a 6.9% increase from 197 million in 2018. Simultaneously, the report said the number of people who watch TV also swelled by 6.7%, reaching 892 million from 836 million in 2018, an increase of 56 million individuals in 2020. Women TV owners surged by 7%, beating the male population by one per cent, while the highest growth in numbers was in the “kids” category between the ages of 2 and 14, where TV viewership grew at 9%.

Sunil lullaAudience research councilBroadcast audience research councilBroadcast indiaNdia newsNdia news todayOday newsGoogle newsReaking newsBarc indiaசுனில் லுல்லாபார்வையாளர்கள் ஆராய்ச்சி சபைஒளிபரப்பு பார்வையாளர்கள் ஆராய்ச்சி சபைஒளிபரப்பு இந்தியாபார்க் இந்தியா