This woman entrepreneur’s startup allows you to order fruits and vegetables online and select at your doorstep
Choix, founded by Parul Saxena, Vishal Johri, and Rajesh Shringi, is an FnV startup that helps customers to purchase fruits and vegetables by not altering their conventional style of buying.
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With the proliferation of ecommerce companies in the fruit and vegetable (FnV) sector, it’s easy to order what you want from the convenience of your homes.
However, several people, especially in smaller towns, still like to shop for fruits and vegetables from the unorganised sector, mainly from pushcart vendors. They prefer to go the old-fashioned way, snapping a