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[Product Roadmap] How Matrimony com has become the go-to platform for Indian matchmaking

In the late 90s, Murugavel Janakiraman saw the world changing around him. People were moving from their hometowns to metros for better career opportunities, and the internet penetration was rising.  He realised the traditional process of matchmaking through family, relatives, friends, and in many cases, religious priests, didn’t gel well with the younger generation. Hence, i n 2000, Murugavel decided to leverage this socio-economic change and set up the Matrimony.com portal. However, the story of Matrimony began in 1997 in the US when the founder started a matrimony website for the Tamil community called sysindia.com. The site included features like the Tamil daily calendar, festival reminders, tips, and matrimonial services, which gained traction quickly and later became TamilMatrimony.

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