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The Top 100 Columbia Alumni In Technology Of 2021
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Time is on a mission to legitimize publishers’ roles in the crypto revolution and is making sure its balance sheet is proof of that.
Last week, Time started accepting Bitcoin (and 31 other types of cryptocurrencies) from paid subscribers through a partnership with crypto.com. The nearly 100-year-old legacy magazine also started letting sponsors pay in Bitcoin for ad campaigns, with crypto asset manager Grayscale signing the first deal two weeks ago. Both the terms of the partnership with crypto.com and the sponsorship deal were not disclosed.
Current subscribers will not be asked to switch to the crypto payment options, according to Maya Draisin, svp of progress marketing. Instead, this method allows her team to introduce the Time brand to native crypto users and give them accessible payment options. She hopes it gives current subscribers that are “crypto curious,” an entry point to see crypto usage in a real-world application.
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Introvoke raises $2.7M to power online events that can be embedded anywhere
While there’s been plenty of attention and money lavished on virtual event platforms over the past year, Introvoke co-founder and CEO Oana Manolache predicted that we’re only at the beginning of a “third wave of digital transformation.”
In her framing, the first wave came at the beginning of the pandemic, when everyone was using video conferencing tools like Zoom for their virtual events. Next came conference platforms like Hopin (which has been raising money at a mind-boggling clip). But Manolache argued that even Hopin represents a “Band-Aid” that customers are hoping will tide them over until in-person events can resume particularly when organizers have to point attendees to a third-party platform.
Digital Subscribers on TIME Magazine can now pay with crypto
Last Updated: 20 April 2021
TIME magazine has allowed its subscribers to make payments using their crypto assets. This move will be possible after its partnership with cryptp.com.
TIME Magazine has collaborated with crypto.com in a bid to start accepting payments in crypto. Crypto.com is a popular digital currency platform whose users will now use their crypto holdings to pay for their subscriptions to TIME Magazine. Users can now make a one-time payment for the 18-month digital subscription for the magazine.
To motivate its users to adopt this new payment option, TIME Magazine will issue 10% cashback to users who use crypto.com to make a purchase. TIME Magazine’s subscription goes for $49. However, this payment option is only available to users in Canada, and the U.S. Global access is expected to commence in July this year.
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