Gil Gullickson On the surface, such systems that greatly reduce herbicide may seem like bad news for herbicide manufacturers. Not exactly. Over time, Bayer Crop Science will expand selling outcomes, says Bob Reiter, who heads research and development (R&D) for Bayer Crop Science and gave a briefing to the agricultural media on Bayer’s technology pipeline. By selling outcomes rather than volume, the amount of product sold pales compared with the results produced. “In one respect, people might look at it as a threat,” says Reiter. “I actually look at it as an opportunity for us to be able to work with those equipment providers.”
Farmers across the U.S. could soon be growing corn plants that are able to withstand winds as strong as those brought by the powerful derecho that hit Iowa last year.
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