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Television advertising by law firms seeking clients for lawsuits against the makers of drugs and consumer products fell in 2020, as a flood of ads related to claims that weedkiller Roundup can cause cancer subsided amid Bayer AG’s move to settle many of those cases.
A man uses a Monsanto s Roundup weedkiller spray containing glyphosate in a garden in Bordeaux, France, June 1, 2019. REUTERS/Regis Duvignau
Lawyers and referral services in 2020 spent an estimated $139 million on mass tort TV advertising, down 33% from the same time last year, when law firms were airing thousands of more ads than they did in 2019, according to data analyzed by X Ante.