Hummer
The Hummer H1 came to market as the civilian version of the Humvee military transport. It was big, brash, and powered by a 5.7 petrol engine or a variety of 6.5-liter diesel engines. It arrived in 1992 as a result of campaigning from then soon-to-be California Governor Arnold Schwarzenegger after he fell in love with the military version during Operation Desert Storm. Like the Toyota Prius, it became a political statement, but both vehicles were on opposing sides of the fence.
The Prius arrived in 1997 and is still with us, while the H1 ended up on the wrong side of history. The H1 became the poster boy for American excess and arrogance, but Hummer tried to move forward with the smaller H2 and H3 models. However, a small Hummer is still big and thirsty, and there wasn t enough appetite to keep the brand afloat. With rising gas prices, the risk-versus-reward ratio just wasn t there for enough customers.
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On the Road Review: Lincoln Corsair Reserve
America’s auto industry is facing many changes, and many challenges. Economic swings, pandemic shutdowns, computer chip shortages, escalating regulations, plus a forced shift to battery electric vehicles, all are keeping managers (and employees) up at night. Three voices here express other thoughts.
“I believe the industry is focused way too much on the curiosity around the machine driving itself”, Ford CEO Jim Farley stated in Financial Times. “We’ve not spent enough time asking about the customer-facing aspects”.
Sheryl Connelly, chief futurist at Ford, recently expressed, “We know that our relationships with automobiles have become more personal and intimate because now they seem to be a place to escape, a place of safety, a place where you can control the environment.”
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