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MAY 13, 2021
The pandemic and the events that followed shook the beauty market to its core, upending so many of the industry’s conventions and assumptions. Working from home replaced dressing for an office, online supplanted brick-and-mortar entirely, in-app AR try-ons replaced in-store product sampling, and the reckoning that followed the killing of George Floyd energized conversations around diversity and representation in beauty like never before.
Now that we can begin to think beyond Covid-19, what kind of beauty industry are we building? The Glossy Beauty Forum on May 4 checked in with industry leaders, founders and experts to ask what’s on their minds at this inflection point. We heard how Gen Z founders are shaking up the beauty world, explored how beauty is going further with digital, and asked what in-store shopping will look like in the post-Covid market.