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THE ICON INTERVIEW: WHO WOULDN T LOVE MODELLING? - Newspaper

You can see Shahzad Noor on countless billboards, everywhere. As one of Pakistan’s foremost male models, he’s the face of multiple brands and has a schedule that is packed choc-a-bloc with projects. He knows how to smoulder for the camera and how to make a statement on the catwalk which, according to the desi fashion lexicon, usually means that he makes a great ramp dulha (groom). He’s won awards and usually skips easily over the Karach-Lahore fashion divide, working with upper-tier brands in both cities. Certainly, Shahzad is on a winning streak and he looks quite the supermodel on the day that I meet him.

Fashion: the ins and outs of 2021

Instep Today Sun, 01, 21 The ongoing coronavirus crises has left fashion, amongst other affected industries, in desperate need of a reboot. There is need for mindfulness and renewed sense of responsibility. There is need for change, a new modus operandi conceived as a result of the shifts witnessed in sales patterns, consumer behaviour and disrupted supply chains. Things do not stand as steady as they did in 2019 and one isn’t just referring to the 12 percent decrease in global demand for high heeled shoes. Are we sending fashion weeks out? Fashion Weeks are the first and most obviously affected events, even in Pakistan. For over ten years, Pakistan’s two fashion councils – Pakistan Fashion Design Council (Lahore) and Fashion Pakistan (Karachi) – had been organizing and hosting biannual events regularly. Divided between spring/summer and winter/festive instalments, these fashion weeks had become a customary part of the fashion calendar, feeding into months of media cove

Fashion: the ins and outs of 2021 | Instep

January 17, 2021 Looking at challenges the fashion industry will probably face and possible opportunities that will arise in the aftermath of the Covid-19 pandemic. Couture house Elan was one of the first fashion brands to hosts an exclusive solo show in Karachi last October, and it set the trend for a very good idea of small and safe shows. The ongoing coronavirus crises has left fashion, amongst other affected industries, in desperate need of a reboot. There is need for mindfulness and renewed sense of responsibility. There is need for change, a new modus operandi conceived as a result of the shifts witnessed in sales patterns, consumer behaviour and disrupted supply chains. Things do not stand as steady as they did in 2019 and one isn’t just referring to the 12 percent decrease in global demand for high heeled shoes.

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