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PwC: A return to pre-pandemic growth rates by 2022 is expected by 86 percent of family businesses

Family businesses are optimistic about their recovery over the next two years, with 86 percent anticipating a return to pre-pandemic growth rates by 2022, according to PwC’s Family Business Survey. The estimates are encouraging as, given the health crisis, only 28 percent of respondents estimated sales increases for 2020, with 46 percent estimating decreases. “The pandemic has been a real endurance test for companies in all sectors. Large family businesses have withstood the challenges relatively well and adapted to the situation, and most now look to the future with confidence. However, there are two strategic areas in which family businesses must continue to improve in the coming period: digital transformation and sustainability strategy, and social and environmental projects”, said Mihai Anița, PwC Romania Partner.

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