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“Consumer confidence in cherries is gradually building up” The Chinese imported cherry market is gradually recovering and, over time, and through intense promotional activities, consumers are starting to have more confidence in imported fruits. With the Chilean cherry season ending, local cherries start to become available in the market and USA cherries after that. Mr. Gonzalo Matamala, the director of Giddings Fruit Asia & China, shared his insights into the past ‘cherry incident’, and his expectations for the upcoming USA cherry season. Gonzalo gives his opinion, but from a different angle, “Of course the cherry incident damaged the sector badly this season, and financially, but I would rather see it as an opportunity. Over the years, cherry prices stayed at a very high level. Local consumers consider the cherry a high-end product, which only shares popularity among a certain group of consumers.” Gonzalo said, “this season, the  low cherry pr

United statesGonzalo matamalaGiddings fruit asiaFruit chinaSouth americanGeneral manager asiaMan goJob offersஒன்றுபட்டது மாநிலங்களில்கிட்தின்ஸ் பழம் ஆசியாபழம் சீனாதெற்கு அமெரிக்கன்ஜநரல் மேலாளர் ஆசியாவேலை சலுகைகள்