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Fruit and vegetable sector is feeling upbeat about Fruit Attraction 2021, which will be an in-person event Fruit Attraction, the international trade fair for the fruit and vegetable sector, has confirmed that it is receiving numerous applications to take part in the next edition. The event is organised by IFEMA Madrid and FEPEX and has been scheduled to take place from 5 to 7 October. Already, 150 days before the fair kicks off, participation levels are the same as they were in 2019, on the same date. According to fair director Raúl Calleja, “Several factors have come together that make for a very positive scenario for an in-person edition of Fruit Attraction 2021. The event is unanimously acknowledged by the fruit and vegetable sector as a major marketing platform for planning the annual campaign”.

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