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Roadlite 9 LTD Carbon Bike Is a Smooth Operator Available Only in Europe 14 Mar 2021, 17:04 UTC ·
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The two-wheeled pony you see in the images is known as the Roadlite CF 9 LTD bike from Canyon Bicycles. Yes, the same Canyon that saw its unofficial beginnings in 1985 with component manufacturing. Sure, it wasn’t until 1996 that the first branded bike appeared, but all that history must count for something, since this company is now at the top of bicycle game, along with companies like Trek and Orbea.
As for the Roadlite, a lot of what this bike can offer is already in the name. As you would expect, the Roadlite is a road or city bike, but what a bike it is. A price tag of €3,499 ($4,182 at current exchange rates), is sure to give you an idea of what to expect. Why a price in Euro? I’m sorry to be the bearer of bad news, but this bike seems to be available only to the European market.
Why are investors drawn to cycling?
Cycling is at the confluence of several key trends that investors have wanted to get behind. One is consumer focus on overall wellness and physical fitness, which has been a great tailwind for the market. Many fitness regiments include cycling as a key component, whether its outdoor biking or indoor cycling with a product like Peloton.
Another key trend is mobility. Cycling is becoming much more accepted in the urban and suburban environments as a way of getting around. This trend started in Europe and is now becoming more prominent in the US. From an urban mobility standpoint, cycling plays into that landscape quite well.
Canyon Bicycle Business
Canyon, the large bike manufacturer, has been in the news at year-end 2020. The first announcement was an acquisition by an acquirer that surprised the market, followed by a billion-dollar investment in a new electric pedal car.
The shareholder group that owns the lion’s share of adidas, Groupe Bruxelles Lambert (GBL), took a controlling stake in Canyon Bicycles near the end of 2020. Banking on the continued trend in rising global premium bicycle sales, GBL, the Brussels-based holding company, has valued its new investment at almost a billion dollars. Canyon Bicycles, a Germany-based company, experienced surging popularity during the global pandemic, with social distancing protocols drawing users to outdoor cycling as a reprieve.