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Footwear Spotlight: Cariuma

Footwear Spotlight: Cariuma Jamie O Brien Link copied to clipboard It’s true: occasionally, surfers must wear shoes. And it’s also true that many surfers care about the environment. Enter the Cariuma shoe brand, founded a couple years back in Brazil, by co-founders David and Fernando who have a shared ethos: sustainability, style, and a love for boardsports. After working together for years and leaving their corporate jobs, the two set out to create their passion project and along the way, they developed a brand with equal parts dedication to quality and giving back to the environment. “Cariuma’s mission to disrupt the wasteful practices inherent in fashion goes beyond reinventing the sneaker game,” says the brand. “Style and sustainability go hand-in-hand with Cariuma. That includes partnering with ethical factories; sourcing low-impact, natural materials; even designing our own single-box, carbon-neutral shipping program. For every pair sold, the Reforestation Pr

Conner Coffin surfs winter waves in Hawaii

Two thousand five hundred miles from Rincon’s shores, pro surfer and Carpinteria resident Conner Coffin feels right at home. The 27-year-old shortboarder regularly trades California’s cold winter months for the

Cariuma Shoes: How a Little-Known Brazilian Shoe Company Created One of the Best Surf Teams on Earth

Staff Alana Blanchard, Kelia Moniz, Gerry Lopez, Jack Freestone, Jamie O’Brien, and Italo Ferreira, all sporting Cariuma Shoes. Image: Cariuma For a brand, a solid roster of athletes is just about the best marketing it can have. Fans trust their favorite athletes, after all, and often the athletes have a larger following than the brand itself. But it can be exceedingly hard for a relatively new company to build a team with any real pull athletes need to eat, and established companies often have way more cash to slop around the marketplace, regardless of the quality of the product. That’s why I was so surprised when I got an email from a little shoe brand out of Brazil that I’d never heard of. Founded in 2018, Cariuma already has one of the most solid, well-rounded surf rosters out there. Gerry Lopez, Kai Lenny, Jamie O’Brien, Italo Ferreira, Kelia Moniz, Alana Blanchard, and Jack Freestone have all signed on the dotted line as part of the team a ridiculously-g

Jack Robbo Shines, The Rest Of The Field Hobbles Through A Subdued Yet Exciting Return To Pipe

Jack Robbo Shines, The Rest Of The Field Hobbles Through A Subdued Yet Exciting Return To Pipe
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