I m a Travel Editor, and This Is My Favorite Makeup to Take on Trips msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
Katherine Power, founder of the Who What Wear fashion empire and Versed skincare, enters the makeup market with Merit: a clean, super-edited beauty line featuring only the products you need to get ready in five minutes, tops. “Merit is the antidote to those overwhelming, saturated beauty brands with too many steps and 50 shadow pallets being dropped every week,” says Power of the brand, which launches today. “I wanted to create a brand that would reimagine luxury beauty for modern consumers like myself, by making it cleaner, well-edited, and accessible,”
Vibe-wise, we consider it Glossier for grownups. “As I saw the clean beauty landscape starting to grow, I tried a lot of great products, but always felt like they were for a younger customer who was looking for newness and excess,” she adds. It’s makeup designed to make you look like you, minus the obvious sparkle.