Jacob Magid is The Times of Israel s US correspondent based in New York
Signs placed in front of McDonald s branches in Tel Aviv on June 4, 2019, accusing the fast-food chain of boycotting West Bank settlements, and urging Israelis to boycott the restaurant giant in return. (Channel 12 screen capture)
NEW YORK Long before Ben & Jerry’s, it was McDonald’s that took a stand against Israeli settlements.
In 2013, the fast-food chain’s chief executive in Israel refused an offer to open a branch in the northern West Bank settlement of Ariel, sparking anger from settlers and right-wing lawmakers from the Jewish Home party, who called on Israelis to boycott McDonald’s in response.
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