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New Plant-Based Protein Options Needed to Capture the Meat-Lovers Market
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USA News Group: New Plant-Based Protein Options Needed to Capture the Meat-Lovers Market
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Burger King’s newest campaign is a nightmarish fever dream of ridiculous proportions. The new spot, unveiled today, marks the fast food giant’s official foray into the heated and highly meme-able chicken sandwich wars.
Following the hype over Popeyes’ fried chicken sandwich that induced food shortages and stoked the flames of impassioned social media debates, chicken has become a key battleground in the war of the fast food giants. This February, McDonald’s launched a new line of chicken sandwiches. It then doubled down with the BTS-themed chicken nugget meal which gained further publicity with a nugget from the meal shaped like an Among Us character allegedly selling for $35,000 on eBay. In the meantime, Carl’s Jr, Chick-fil-A, KFC, Shake Shack and Taco Bell have all debuted new or revamped chicken menu items.
May 19, 2021 · ·
We want our guests to decide, so starting June 3, when you order a hand-breaded Ch’King on the BK app or website, you can get a free Whopper
Miami, FL (
RestaurantNews.com) We committed to not half a ing our sandwich, and we meant it.
The new hand-breaded Ch’King is finally here and available nationwide starting June 3. And ok, sure, we could have just named it a chicken sandwich, but that’s just not how we do things at BK
® (See our fans’ favorite hamburger – The Whopper
®).
But, all of this fanfare from guests who’ve had a chance to try the Ch’King has us asking ourselves, “should we be worried?” We want our guests to decide, so starting June 3, when you order a hand-breaded Ch’King on the BK app or website, you can get a free Whopper on your order.
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Restaurant Brands International’s (NYSE: QSR) Burger King is joining the trend of fast-food chicken sandwiches with the release of its Ch’King product line.
What Happened: The hand-breaded Ch’King will be available in U.S. Burger King eateries beginning on June 3. It will be available in three varieties: a standard Ch’King chicken sandwich; the Spicy Ch’King, bathed in a spice-laced glaze; and a Deluxe edition, including lettuce and a tomato slice.
Burger King stated it was working for two years on the Ch’King and ran tests on the offering in select markets before it felt it was ready for release.
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