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Paria Farzaneh drops limited edition collection with Converse
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Paria Farzaneh has never called herself a Situationist, but the edgy way she marshals her abilities to jog her audience out of existential complacency is fully in that radical tradition. Her presentations persistently confront street surveillance, social media addiction, and conditioning, and ask how much our humanity loses by seeing the world through our narrow cultural lenses.
This season, she organized “Country of the Blind,” a social experiment videoed in what looks like a sports hall. A formation of 25 young people wearing her fall collection are seen being instructed to dance in self-selected repetitive movements by a suited man who speaks in Farsi, the Iranian language of Farzaneh’s heritage. Their task translated in English subtitles is to look around and copy anyone who seems to be doing better than them. The experiment ends when everyone is eventually dancing in unison, repeating the same moves.
Paria Farzaneh has never called herself a Situationist, but the edgy way she marshals her abilities to jog her audience out of existential complacency is fully in that radical tradition. Her presentations persistently confront street surveillance, social media addiction, and conditioning, and ask how much our humanity loses by seeing the world through our narrow cultural lenses.
This season, she organized “Country of the Blind,” a social experiment videoed in what looks like a sports hall. A formation of 25 young people wearing her fall collection are seen being instructed to dance in self-selected repetitive movements by a suited man who speaks in Farsi, the Iranian language of Farzaneh’s heritage. Their task translated in English subtitles is to look around and copy anyone who seems to be doing better than them. The experiment ends when everyone is eventually dancing in unison, repeating the same moves.
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London-based designer Paria Farzaneh has launched her Fall/Winter 2021 collection, a capsule heavily influenced by the 1996 Mohsen Makhmalbaf-directed Iranian film
Gabbeh.
Posing questions around autonomy, individualism and collectivism in human nature, the collection arrives with an accompanying video shot by London creative studio Crown & Owls entitled “Country of the Blind”. Based on a social dancing experiment from Canadian choreographer and artist Noemie Lafrance, Farzaneh invited 25 people in a space without knowledge they were taking part in an experiment.
Under the rules of: improvise moving to the music and find a dance you like, when you have found your dance moves loop them, when you see someone doing a dance you think is better than yours to copy it and when everyone is doing the same dance the experiment will be over, “Country of the Blind” is the filmed result of said experiment.
What everyone will be wearing next: six spring trends to know now
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