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Craigneuk kids test themselves at one of Scotland s top mountain bike tracks
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Endura planted more than 1.3 million mangrove trees in the Maputo Bay area of Mozambique in 2020.
The brand launched the initiative at the start of last year, committing to plant one million trees annually for the next ten years to eliminate its carbon footprint. With the help of its reforestation partners in Mozambique, the first year’s target was exceeded by 30%. Endura has now set a target to become carbon negative by 2024.
Pamela Barclay, Endura’s co-founder and brand director, who initiated the project, said: “With COVID-19 tragedy and disruption affecting communities around the world, it has meant so much more to have hit our million trees target this year and is a phenomenal start, but it’s just year one. Our ten-year commitment to match this level of planting will deliver real benefits and enable Endura to achieve carbon negative status very quickly.