Poh Heng pushes for inclusivity as it breaks away from being just your mum s jeweller Details 05 May 2021
With over 70 years of history, local jewellery brand Poh Heng is now looking to move from being your mum’s jeweller to your jeweller.
In a conversation with
MARKETING-INTERACTIVE assistant general manager of Poh Heng Jewellery, Pamela Seow said, “ Heritage is not a weakness but a strength. This is something Poh Heng Jewellery can attest to, with more than 70 years of history. It may be easy to follow trends, but it takes resolve to build on what we have and to evolve while keeping a genuine voice and a genuine heart.”