Ski resorts in N.J. thought COVID might hurt business. It’s actually helping.
Updated Feb 16, 2021;
Posted Feb 14, 2021
COVID is presenting challenges for ski mountain operators but it s also bringing some benefits. (Courtesy of Snow Operating)
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When the ski season started, New Jersey’s ski mountain operators were bracing for an unprecedented year.
COVID-19 restrictions were putting a squeeze on operations, just like everything else these days. But more than halfway into the season, business is booming thanks in part to a week-day surge in customers who are working or schooling at home and an abundance of snow.