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LeoVegas adds greyhound content via SIS Watch and Bet deal Share
April 7, 2021
SIS (Sports Information Services) has agreed to supply its UK and Irish greyhound racing content in a Watch and Bet format to
LeoVegas.
Through SIS’s Watch and Bet model, bettors will be able to view live races without the need for a prior bet, which the supplier believes will help LeoVegas drive both engagement and revenues.
All brands in the LeoVegas group – including Bet UK and 21.co.uk – will gain access to SIS’ short-form greyhound content throughout the day.
Andrew Grimshaw, Digital Sales Manager at SIS, commented: “We’re pleased to be partnering with LeoVegas with their rolling out of our high-quality greyhound offering to a number of its operator brands.