The following interview is an excerpt from an upcoming Insider Intelligence research report series.
This report series will feature interviews with heads of digital and marketing at major US legacy and neobanks, uncovering strategies, challenges, and opportunities this year.
Upstart digital-only banks, known as neobanks , are on a growth tear.
Newly released Insider Intelligence forecasts show that by the end of next year, 1 in 10 US adults will have a neobank account.
One of the fastest-growing neobanks today is New York-based Current, founded in 2015. Our forecasts show that Current will have 4.0 million users at the end of 2021, which will more than double to 8.4 million in 2025.
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NEW YORK, April 26, 2021 /PRNewswire/ Current, a leading U.S. financial technology company, and Jimmy Donaldson, aka MrBeast, one of YouTube s most-viewed creators and philanthropists, today announced an exclusive, long-term partnership and investment in Current. The collaboration will give Donaldson, known for his viral challenges, ambitious stunts, and generosity, a new platform to engage and give back at an even larger scale to his over 130 million social media fans utilizing Current s mobile banking products.
Current and MrBeast announce an exclusive, long-term partnership and investment.
The new partnership kicked off with MrBeast s biggest fan giveaway to date as Jimmy announced he was giving away $100,000 to 100,000 fans on Current in his latest video I Got Hunted by a Bounty Hunter , which had over 18 million views in 24 hours. Fans will receive cash directly from ~MrBeast, Jimmy s Current ~tag, and will have an opportunity to red
Michelle Kwok
Casetify s customizable phone cases and other tech accessories are so popular on TikTok that the company built an as seen on TikTok tab into its site for shopping the viral products.
Michelle Kwok is the marketing manager at Casetify and she has expanded the company s global outreach.
Kwok is based out of the Hong Kong office, leading influencer marketing and artist relations for the global teams.
Her projects range from sponsored feed posts and IG story takeovers, to collaborative product launches and influencer capsule collections.
Platforms the brand runs campaigns on: Instagram, YouTube, and TikTok.
Past campaigns: In 2020, Kwok launched Casetify s first influencer capsule collection with YouTube creator Avrey Ovard (973,000 subscribers).