Bundaberg brews An Ode to a Great Australian Bundaberg Brewed Drinks founder Cliff Fleming shares their story in a poetic form with An Ode to a Great Australian. Photo: Contributed.
News 13th Dec 2020 5:00 AM
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A consumer shift towards nostalgia, alongside the trend to support Australian owned and operated brands has provided the impetuous for Bundaberg Brewed Drinks’ new creative direction.
Founder and original master brewer, Cliff Fleming, inspired his Aussie-owned business to share their story in a poetic form.
The campaign tells the untold tale of the iconic Aussie brew, with the voice of Cliff Fleming, 77, as the narrator.