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From cooling to clean air: How Haier changed its marketing playbook

Haier s clean air AC campaign Haier India has launched a new air conditioner range in the backdrop of a post-pandemic appetite for clean air. The Drum finds out what went into the new product launch and the brand campaign. Air conditioner marketing has, for a long time, been all about providing cool air to a sweating consumer. No longer, as Haier, the global consumer durables company, announced the India launch of its new range of air conditioner for healthy air. The claim is that the air conditioner kills airborne hazards when the air circulates from the air inlet, thereby delivering healthy air to the surroundings thanks to its built-in LED UV light, according to Satish NS, senior VP, sales and marketing, Haier Appliances India.

Nationally known economist to discuss housing trends during Colorado Springs forum

The forum is being sponsored by the Housing & Building Association of Colorado Springs, the Colorado Springs Chamber & EDC, Pikes Peak Association of Realtors, Apartment Association of Southern Colorado and the Downtown Partnership. Colorado Springs Mayor John Suthers will deliver opening remarks for the event and Dirk Draper, the Chamber & EDC’s president and CEO, will serve as moderator. Eisenberg, known as the “bow tie economist” for his necktie choices and conversational attempts to make economics fun and relevant, will share statistics on the national and state economies to help put Colorado Springs’ housing and economic conditions into context.

Pittsburgh dragging its heels in transfer of property to investment company, lawsuit says

PITTSBURGH - An investment company sued the City of Pittsburgh for allegedly not transferring the title of a property purchased in auction in the Allegheny County Court of Common Pleas. According to the complaint filed on April 15, plaintiff Creative Solutions Investments LLC purchased the property at 1431 Adams St. in Pittsburgh and paid the City almost $20,000 for the property.  The plaintiff has been maintaining the property and paying taxes on it assuming ownership had been transferred.  More than 18 months have elapsed since the Treasurer s sale where the property was purchased and Creative Solutions says the city has neglected to transfer the title to the property. 

Center for Creative Solutions announces poetry showcase winners

Center for Creative Solutions announces poetry showcase winners
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