Group M unveils next generation performance marketing offering
April 21, 2021 11:04
WPP’s Group M has unveiled a new next generation performance and programmatic marketing offering.
The announcement:
Group M, the investment arm of WPP has today unveiled its powerful Next-Generation Performance and Programmatic Marketing offering designed to future-proof businesses. This will empower brands with a suite of new performance products and intelligent solutions that will enable them to leverage data and technology to drive business transformation and growth.
The Next Generation Programmatic and Performance Marketing offering will include four major product solutions around: Artificial Intelligence and Machine Learning, The Future of Digital Out of Home, ‘Digital First’ Creative and a First Party Data onboarding solution designed for marketers to ‘future proof’ their business from the demise of the cookie.
SYRACUSE â Based on the guidance from local public health agencies, free education programs offered by the Alzheimerâs Association, Central New York Chapter will remain online until further notice. Programs are delivered through an easy-to-use online meeting system available to users on desktop or portable computers, and mobile devices.
âThe health and safety of our constituents, volunteers and staff remain our driver as we address the COVID-19 outbreak and as we continue to pursue our mission, today and in the longer term,â said Catherine James, Alzheimerâs Association, Central New York Chapter Chief Executive Officer. âAlzheimerâs Association operations will continue, and we will re-evaluate these measures on an ongoing basis and resume in person engagements as soon as we are able, based on public health guidelines.â
LAPORTE â The Center for Creative Solutions has selected two recipients of its CREO! award.They are Earl Adams and Dr. Kuhn Hong.
Pat Lain, board president of the Center, described them as creative humanitarians with big hearts. She announced their selection as part of Northwest Indianaâs World Creativity and Innovation Week, April 15-21.
Each year during World Creativity and Innovation Week, the Center for Creative Solutions honors a citizen or organization that encourages a culture of creativity and innovation with the CREO! award. It s a Latin term meaning to create and it stands for Creativity, Regional, Excellence and Originality.
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Itâs the brandâs new campaign, where it pits the exercise regime against its ACâs clean air that keeps your lungs healthy.
The second wave of the Coronavirus has put everyone on edge. Lockdowns are imminent and people are thinking about their, as well as their loved onesâ, health every two seconds. Itâs not a pretty picture.
Haier, a leading home appliances brand, said in a press note, âWith the rising threat of air pollution, aggravating the Coronavirus disease, clean and healthy air has become a necessity and not a luxury in todayâs scenario.â
Creative Solutions Acquires Lightstream to Expand into Gaming and Strengthen Cloud Offering Creative Solutions Acquires Lightstream to Expand into Gaming and Strengthen Cloud Offering Creative Solutions, a Division of The Vitec Group plc (LSE: VTC), is pleased to announce the acquisition of Lightstream, a US-based tech company that builds a cloud-native live video platform, broadcast software, and creator tools Posted on April 14, 2021 Page 1
Creative Solutions, a Division of The Vitec Group plc (LSE: VTC), is pleased to announce the acquisition of Lightstream, a US-based tech company that builds a cloud-native live video platform, broadcast software, and creator tools with specialization in the video game live streaming industry.