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Apple packs iPad Pros with faster chips, slims iMacs and jumps into tracking tags
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Apple packs iPad Pros with faster chips, slims iMacs and jumps into tracking tags
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Apple targets remote workers with new iPad Pro, slim iMacs using own chips
By Stephen Nellis
Reuters
(Reuters) -Apple Inc announced a line of slim iMac computers and iPads with higher-quality video that use its own processors, as it speeds its migration away from Intel and caters to a work-from-home world.
The company also launched products including AirTags to find lost items and podcast subscription services. AirTags will cost $29 each, while the iMac will start at $1,299. Both will be available on April 30.
The wide variety of announcements largely had been telegraphed before the presentation, which had no major surprises. Shares of Apple were down 1.3%, slightly more than the 1% drop in the Nasdaq index.
Apple s M1 MacBooks and Mac Minis got good reviews. The iMac faces more demanding hurdles CNET 1 hr ago © Provided by CNET Sarah Tew/CNET
Years ago, the tech industry used to joke that Apple and its co-founder Steve Jobs had a reality distortion field, some special magic that made people lust after their products. The devices may have good software, the criticism would go, but underneath it s just the same parts with a glossy finish and higher price tag.
Fast forward to Tuesday, and Apple s about to do something different with its Mac computers. The company s begun using a new chip to power its computers that was designed in-house by the same team that makes custom-designed chips to power the iPhone and iPad . This new chip, called the M1, makes Apple the only major PC maker that no longer needs to rely on outside companies like Intel , AMD or Nvidia to create microprocessors to power its devices.