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Apple launches new iPad Pro, slim iMacs using own chips
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Apple announced a line of slim iMac computers and iPads with higher-quality video that use its own processors, as it speeds its migration away from Intel and caters to a work-from-home world.
The company also launched products including AirTags to find lost items and podcast subscription services. AirTags will cost US$29 each, while the iMac will start at $1 299. Both will be available on 30 April in the US.
The wide variety of announcements largely had been telegraphed before the presentation, which had no major surprises. Shares of Apple were down 1.3%, slightly more than the 1% drop in the Nasdaq index.
The thinner iMac computers will use an Apple-designed CPU and come in seven colours, including purple and green
Apple unveils colourful iMacs along with new iPads and gadgets
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As the pressures of the pandemic begin to subside but many working-from-home arrangements continue, Apple is hoping to capitalise on a need for new computers with a range of devices powered by its home-grown M1 system-on-a-chip.
At its first major product reveal event of the year, which took place via a pre-recorded stream, the company took the wraps off a line of refreshed all-in-one iMacs, a new iPad Pro, a revamped Apple TV 4K, its long-awaited Tile competitor AirTags and a new subscription service for podcasts.
Apple releases faster iPads, redesigned iMacs and AirTags to find lost items
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All of which is to say that, like many of us, Microsoft has apparently turned to retail therapy in the pandemic. Even for CEO Satya Nadella who, in his seven years in the role, has overseen the $26.2 billion LinkedIn acquisition, not to mention the purchases of Minecraft studio Mojang for $2.5 billion and code-sharing service GitHub for $7.5 billion this is an aggressive, expensive shopping spree.
But if you set aside the price tags on each of those recent deals for a moment, you begin to see some method to the mall madness: Microsoft is arguably the only Big Tech company in the right place at the right time to close all of these deals. And it s an advantage that the company likely plans to continuing press against rivals like Google,
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