Colorado brewery brings awareness to avalanche safety through new IPA
ARVADA, Colo. (KRDO) An Arvada brewery found a creative way to bring awareness to avalanche safety.
This has been one of the deadliest avalanche seasons ever in Colorado. That s why New Image Brewing Company created a new beer to start a conversation about safety.
It s called Pole Whacker , and its purpose is to raise awareness about adventuring into Colorado s backcountry.
There is a QR code on each can that you can scan with your smartphone. The code takes you to the Know Before You Go website that has free information on avalanche safety.