Movie theatres are bracing for huge losses with third MCO ADIB RAWI YAHYA/THESUN
PETALING JAYA: It is like a bad movie for cinema operators. Just when seats were beginning to fill up again, another round of the movement control order (MCO) brought the curtains down on them again.
For Golden Screen Cinemas branding manager Sharmine Ishak, it is disheartening that cinemas have to close for a third time despite having been stringent in enforcing the standard operating procedures (SOP), a sentiment likely shared by others in the entertainment business.
Sharmine pointed out that moviegoers were required to sit apart from each other and need to have their masks on throughout the entire duration of the screening unless they are eating or drinking.
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Demon Slayer? Doraemon? Raya and the Last Dragon? Master? Godzilla vs Kong? pic.twitter.com/FhY1dMZ8Pp GSC | #ReopenCinemas (@GSCinemas) March 2, 2021
The moment we ve been waiting for. we will be reopening this FRIDAY!! Stay tuned as we reveal our opening locations and confirmed movie line-ups! #BacktoGSC#GSCLoveYou3000pic.twitter.com/j1lVUJbmhz GSC | #ReopenCinemas (@GSCinemas) March 2, 2021
“Stay tuned as we reveal our opening locations and confirmed movie line-ups!” GSC wrote.
The tweet was met with great excitement from Malaysian movie lovers and has gotten more than 10,000 retweets and 6,300 likes so far.
GSC’s efforts with the #ReopenCinemas hashtag last week appears to have paid off and they can finally breathe a sigh of relief after prolonged closures due to the Covid-19 pandemic.