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In the final stretch of 2020, we want to take a look at a few key learnings from the advertising industry this year. From big to small players, everyone had to handle the Covid-19 pandemic, global confinement and the ‘new normal’, which created some awe-inspiring commercial moments.
Less is more – deliver your message
In this fast-paced era, consumers don’t want commercials wasting their time. They want meaningful ideas and content. Brands don’t need lengthy and expensive productions in order to spread their word or make their audiences feel inspired.
This promoted content is produced by a member of The Drum Network.
The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum s audience. Find out more on The Drum Network homepage.
The benefits of augmented reality marketing
What is augmented reality?
The marketing and advertising worlds have, in the last couple of years, witnessed a revolution called augmented reality (AR). AR allows brands to provide their customers with unique, engaging experiences that combine ‘real’ and virtual interactive elements. This emerging trend is changing the marketing and sales game, becoming one of the main choices among B2C markets.