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What happens when brands stand for something?

What happens when brands stand for something?
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Case Study: how Appetite Creative built a successful platform for PI Healthcare

This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum s audience. Find out more on The Drum Network homepage. Appetite Creative update PI Healthcare s digital offering, allowing them to pivot during the pandemic. Appetite Creative was brought on board to pivot healthcare market researcher, Pi Healthcare s offering and enable them to seamlessly deliver digital events in place of in-person meetings to correspond with new demands as set out by the pandemic. The agency created a bespoke platform which collected data to allow for easy tracking and understanding of how clients engaged.

Case Study: PepsiCo attracts graduates using game technology with Dare To Do More challenge

This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum s audience. Find out more on The Drum Network homepage. Appetite Creative delivered the Dare To Do More challenge PepsiCo Games web app for recent graduates PepsiCo wanted to improve its Dare To Do More graduate recruitment process using innovative gamification technology, so it enlisted Appetite Creative s help. Background PepsiCo is a company that really doesn’t need any introduction. In the innovation it has pioneered over the years – from being the first US consumer product to be produced, marketed and sold in the Soviet Union, to sending a can of Pepsi into space – it has been ruthlessly cutting edge since its inception. Subsequently, many of us mere mortals would like to jump on the bandwagon and join PepsiCo as employees. Following the rise in popularity of direct-to-consu

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