/PRNewswire/ RudderStack, the customer data platform (CDP) for developers, announced today that it has raised $21 million in Series A funding led by Kleiner.
In a market which is becoming more saturated by the day, Yael Shatzky explains why she believes that personalisation is the key to attracting customers.
Extra Crunch roundup: UiPath’s IPO filing, predicting revenue, how to pivot properly, much more
This is not a boast, but a warning: I could write a how-to article on almost any topic.
Give me enough time to do some research, and I can put together a reliable step-by-step for building a custom gaming PC, installing a hot water heater or interpreting public health data. But since I’ve never actually done those things, I would encourage you to ignore any advice I have to offer.
Trusted advice comes from experience. That’s why Ron Miller interviewed three entrepreneurs who have each built multiple companies to uncover some essential truths about achieving product-market fit:
So you want to raise a Series A
Kleiner Perkins’ Bucky Moore shares sector-agnostic advice
During a seed funding round, a founder needs to convince a venture capital investor on a vision. But during a Series A fundraise, napkin-stage ideas don’t make the cut a founder needs product progress, numbers, and revenue (or at least a plan to eventually generate some).
In many ways, the stakes are higher for a Series A and Bucky Moore, a partner at Kleiner Perkins, joined TechCrunch Early Stage last week to give founders tactical advice on the process of raising one.
Moore spoke about storytelling over semantics, pricing, and where his firm sees itself “raising the bar” for startups.
Many companies have turned to self-serve sales, which may encourage people to try freemium or open-source versions of a product. Some percentage of these users may turn into paying customers, and in the best case will act as leaders to bring a product into their organization. Calixa, an early-stage startup, believes that this type of […]