India smartphone brands double down amid China dominance, COVID-19 delays
India brandâs smartphone share has been dismal, at least in the first quarter of 2021.
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To meet the demands of
India’s growing mobile-first market, domestic brands are ramping up manufacturing amid mounting challenges from their Chinese rivals and the constantly changing consumer demand amid delays brought on by the ongoing COVID-19 pandemic.
China brands dominating mobile-first India
India is considered the next smartphone capital of the world
second to China with an estimated 820 million users in the next two years, according to Statista data. ENV Media’s
latest research, which utilizes proprietary data and analytic feedback from its properties including Indian affiliate SevenJackpots, pointed out that the wide array of affordable mobile devices as well as cheap data packages are driving the country’s mobile market growth. The research estimated that “around half of all smartphon
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