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Why You Need to Read Your Online Reviews

Here are some tips on how to handle unfair online reviews. April 21, 2021 I’ll admit, I’m a review snob!  That’s right, I’m a Super Diamond Platinum Expert Pro (or whatever it’s called) on TripAdvisor and I love to review businesses that I have used. I feel it’s a way to reward a business that has gone above and beyond, but it’s also a way to send a message to those that have let you down. I also enjoy reading reviews because I use them in making decisions and I’ve come to use them more than I ever thought I would. In fact, reviews will almost certainly guarantee what I buy.or don t buy. The first generation of reviews was called Feedback on eBay, and it’s a great way to trust or not trust a seller. Those Feedback reviews have morphed into reviews on Amazon, TripAdvisor, Yelp and more. 

Nick Howell

801-266-1626, ext. 22 Nick Howell, president of T & N Asphalt Services, Salt Lake City, UT, has been a regular presenter at National Pavement Expo since 2008 and a member of the Pavement Advisory Board since 2007. Let him know your thoughts on From the Owners Desk, a regular column in Pavement Maintenance & Reconstruction magazine, and if you have a question or topic you d like covered, let him know that too! Related

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