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The retail behemoths of the future will be the ones crafting a seamless online platform
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A casual observer of the much publicised takeovers of high street behemoths like Debenhams by online retailers such as Boohoo would be tempted to conclude that having an online presence is the swiftest hack for a brand to succeed in the current retail climate. But that is not the case.
The UK may have leapfrogged five to six years in terms of ecommerce as a share of addressable retail during the pandemic, but it is not a case of smooth sailing for any brand, as long as it has a fully stocked website that can deliver products in record time.
February 1st 2021 13:40
As the Covid-19 pandemic continues into its second year, many businesses are still reeling. From food service and travel to beauty and elective medicine, the novel coronavirus has left few industries unscathed.
Even so, the pandemic will eventually ease and as mass vaccinations get underway, there is a light at the end of the tunnel and that light, according to some observers, is a boom time that will see consumers rush to enjoy the pleasures of a normal life.
This is good news for businesses that survive, but not every one will be able to capitalize on the coming boom. To do so, businesses need to start laying a foundation now. Here are three of the ways some are doing so.