The Design Museum has opened a pop-up supermarket Courtesy of Design Museum, London
There has been much howling and gnashing of teeth at the fact that the English government have allowed commercial galleries and non-essential retail to open for business, whilst public museums and galleries have to remain shut for an additional month, until 12 May. However this week the Design Museum has hatched a cunning plan to allow visitors through its doors by turning itself into a supermarket, selling essential goods for the same prices as any local store.
For five days, between 21 to 25 April, instead of its usual high end fare, the museum’s gift shop will be stocking such household staples as toilet paper, teabags, pasta, tonic water, porridge oats and tonic water. Although the prices are still strictly supermarket £1 for washing up liquid, £3.50 for a pack of coffee, toilet paper at £1 a roll the goods come in a limited edition of 1500 per item and all the
London s Design Museum shop transforms into a supermarket
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Head to the Design Museum for your weekly shop
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April 19, 2021 1:36 pm
The Design Museum has reimagined its high street shop as an essential store, featuring everyday products redesigned by a line-up of emerging talent.
Supermarket is a temporary installation and has been conceived by the London venue in collaboration with designer Camille Walala.
A render of Supermarket
While lockdown is easing in the capital, with pubs and restaurants now serving people outside, arts venues remain closed until mid-May. Throughout the pandemic, the Design Museum says that it has suffered “a 92% drop in its usual income streams”.
The redesigned store, which has a tagline of ‘Creativity is Essential’, is a way for people to “nourish their creativity and purchase limited edition works of art” while doing their weekly shop, the museum says.