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Campaign developed by DDB Group Sydney
Imagine a place where wild utes roam, where expert handlers capture them and harness their raw power, turning beasts into thoroughbreds. Well, that place is Walkinshaw Station, where Volkswagen Amaroks are engineered to become the only ute reared for the road.
The Amarok V6 W-Series is a collaboration between Volkswagen and legendary performance tuning house Walkinshaw. The integrated launch, created by DDB Group Sydney, unfolds like a tourism campaign, showing Walkinshaw Station not as a theme park or polished racetrack, but as its own world, the first and only of its kind.
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Wayne County s chief circuit judge ruled Thursday that Taylor Mayor Rick Sollars isn t eligible to appear on the Aug. 3 ballot because of his failure to file several campaign finance reports and pay fines prior to filing for reelection.
Chief Judge Timothy Kenny sided with the earlier findings of Taylor City Clerk Cynthia Bower, agreeing she made the right call last month when she declared that Sollars, who is under federal indictment, is ineligible. Kenny also dissolved a temporary restraining order he issued earlier this month that forced Taylor s Election Commission to certify Sollars for the ballot until he could hold a hearing.
Volkswagen rears Amaroks like horses in W-Series launch via DDB
May 10, 2021 10:47
Volkswagen’s Amarok W-Series launch imagines a place where utes roam free and must be reared by expert handlers before they’re released onto the road.
It all takes place at Walkinshaw Station, the setting for the integrated W-Series launch campaign created with DDB Group Sydney, and rolls out with a brand proposition ‘Reared for the road’.
The hero TVC depicts the Amaroks as if they were horses, with their handlers training and refining the utes until they’ve been ‘reared for the road’. After which, they’re allowed to depart Walkinshaw Station and are released onto the road.
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The Evening Read: City veteran Gavin Rochussen on closing deals remotely
In an exclusive interview,
City A.M. sits down with Gavin Rochussen, the CEO of St. James’s-based Polar Capital, to talk all things asset management, how the pandemic has changed working practices, navigating acquisitions in lockdown and how culture is so important to success.
Gavin Rochussen in his office in St. James’s. Since Polar Capital’s foundation in 2001, the firm has grown steadily and currently has 13 autonomous investment teams managing specialist, active and capacity constrained portfolios, with combined AUM of nearly £28bn.
You told me that Polar Capital is a boutique asset manager, but many would argue that with over $28bn in assets under management, you are far from small. Why do you call yourself a boutique firm?